PwC Canada

PwC Canada is the Canadian member firm of PricewaterhouseCoopers International, one of the world's largest professional services networks, offering audit and assurance, tax, consulting, and deals advisory services to organizations across the country.

Overview

Operating from offices in major Canadian cities including Toronto, Montreal, Vancouver, Calgary, and Ottawa, PwC Canada serves clients across industries ranging from financial services and healthcare to retail, energy, and technology. The firm draws on both Canadian expertise and PwC's global network of more than 370,000 professionals in over 150 countries.

A significant focus of PwC Canada's current practice is helping organizations navigate artificial intelligence adoption — from identifying high-value use cases through to scaling enterprise-wide AI programs.

Services

• AI strategy and transformation: Helping organizations cut through AI noise to identify and prioritize business problems where AI delivers measurable value, including generative AI and agentic AI implementations.
• Audit and assurance: Independent financial statement audits and related assurance engagements across public and private sector clients.
• Tax services: Corporate tax, indirect tax, transfer pricing, and cross-border tax advisory for Canadian and multinational businesses.
• Management consulting: Business transformation, technology implementation, workforce, and operations advisory.
• Deals and transactions: M&A advisory, due diligence, valuations, and integration support. PwC ranked #1 globally and in Europe for M&A financial advisory by deal count in 2025, according to Bloomberg, Mergermarket, LSEG, and Dealogic.
• Intelligent automation: Robotic process automation (RPA) and AI-enabled workflow solutions to reduce manual effort and improve operational efficiency.

AI Capabilities

PwC has invested significantly in proprietary AI platforms. ChatPwC is the firm's internal generative AI assistant deployed across the global network, while the AI Agent OS platform enables the development and orchestration of AI agents for enterprise workflows. These capabilities are underpinned by strategic technology alliances with Microsoft and Amazon Web Services (AWS).

The firm's global AI practice emphasizes trustworthy and responsible AI, helping clients embed governance, transparency, and ethics into their AI programs alongside performance and scalability objectives.

Notable Work and Research

PwC's global research and thought leadership informs Canadian client engagements:

• CEO Survey: PwC's 29th Annual Global CEO Survey examines how leaders are reinventing organizations with technology and navigating elevated uncertainty.
• Consumer markets research: PwC has published analysis of Gen Z consumer behaviour drawing on nearly one million consumer transactions, identifying shifts in spending patterns, brand loyalty, and the growing role of AI in purchase decisions — relevant to Canadian retail and consumer goods clients.
• Healthcare AI: Globally, PwC helped Rush University Health deploy AI-enabled agents that reduced routine calls by 15% and improved patient response times — a model applicable to Canadian health system clients.

Approach

PwC Canada positions its work around translating technology potential into concrete business outcomes. Rather than broad AI experimentation, the firm emphasizes scoping initiatives to specific, measurable problems and building the organizational capabilities — governance, talent, process — needed to sustain AI-driven change over time.

The firm also maintains a strong focus on responsible AI, helping clients address regulatory requirements, bias risk, data privacy, and explainability as part of any AI deployment.

Locations & Contact

PwC Canada maintains offices in Toronto, Montreal, Vancouver, Calgary, and Ottawa, among other locations. The Canadian practice website is accessible at pwc.com/ca/en.