Brainpool

Brainpool is a custom AI development and consultancy firm operating since 2017, serving mid-market platform businesses across construction, finance, manufacturing, e-commerce, and life sciences. The firm is backed by a global network of over 500 AI and machine learning experts drawn from UCL, Oxford, Cambridge, MIT, and Stanford.

Overview

Founded by Dr. Peter Bebbington (CEO, PhD in Physics and Astronomy) and Kasia Borowska (CPO, MSc in Cognitive Science), Brainpool focuses on building custom, domain-specific AI that clients own outright. Their core positioning centres on "agnostic AI"—solutions that avoid vendor lock-in by remaining independent of any single SaaS AI provider. Clients retain full IP ownership and can adapt their AI stack as technology evolves.

Brainpool has been featured in Forbes, Bloomberg, AI Magazine, The Telegraph, and The Observer.

Services

• AI Consultancy – Strategy definition, use-case identification, feasibility assessment, and roadmap development. Engagements range from 2–4 week assessments to multi-month partnerships.
• Custom AI Development – End-to-end design and build of machine learning models, LLM-based systems, and predictive analytics tools integrated into existing products.
• LLM Integration – Deployment of large language model systems fine-tuned on client-specific historical data for quotation generation, customer service automation, semantic search, and press release generation.
• Process Automation – Replacing manual, time-consuming workflows with AI-driven pipelines across sectors including construction estimating, call centre triage, and content production.
• AI Vendor Assessment – Independent technical due diligence and vendor evaluation services.
• Model-Agnostic Infrastructure – Architecture that supports SLMs, LLMs, open-source, and out-of-the-box models, evaluated continuously for best fit.

Notable Work

Brainpool's published case studies span several industries:

• Construction (Daisy) – Developed the world's first AI-powered timber design software.
• FinTech (Creed) – Built a transaction-level carbon footprint tracking application for a green FinTech company.
• FX Forecasting – Applied predictive machine learning to forecast foreign exchange fluctuations.
• E-Commerce (Crown and Paw) – Implemented an AI-driven design pipeline to automate product creation workflows.
• Construction Carbon Calculator (Qweb) – Delivered a carbon calculator tool integrated at the earliest design phases.
• Hard Drive Manufacturing – Reduced waste in semiconductor/hard drive production using ML-based predictive maintenance.
• LLM Quotations in Construction – Designed an LLM system trained on 10 years of historical data to automate customer quotations.
• Freight Investment ("Freight GPT") – Integrated an AI system into a freight trading platform to price shipments based on congestion, seasonality, and cargo type data.
• Parking Ticket Appeal Automation – Built an automated LLM bot covering 60 UK regions to process and adjudicate parking appeals.
• Life Sciences Press Release Generation – Automated content production for a life sciences PR firm, estimated to cut manual writing time by 50%.
• Home Appliance Customer Service – Improved broken-part prediction accuracy from 50% to 80% using LLM-based call centre report analysis.

Team & Leadership

• Dr. Peter Bebbington – CEO; PhD in Physics and Astronomy, MRes in Financial Computing, MSc Complex Systems
• Kasia Borowska – CPO; MSc in Cognitive Science, BSc in Mathematics
• Philip Treleaven – Board advisor; Professor and Director of the UK Financial Computing Centre at UCL
• Martin Ward – Board advisor; Head of Business Development & Innovation EMEA, Oracle
• Osama Ishtaiwi – Board advisor; Diagnostic Cardiology Modality Manager for Middle East, Africa, Turkey & Central Asia

Approach

Brainpool targets mid-market platform businesses and emphasizes that clients should own and control their AI capabilities rather than depending on off-the-shelf providers. Engagements are structured to deliver measurable KPIs—cost reduction, efficiency gains, or revenue growth—with metrics established at the outset.